OBJECTIVES
1. To inform parents, students and community
members about what the District has done to prepare for the return of students in
the Fall of 2020. (Aligned to Inform/Share)
2. To decrease family, staff and community anxiety
about returning to school, thus increasing the number of students who return this
fall. (Aligned to Inform/Engage/Share/Respond)
3. To increase the buy-in to our reopening process
by sharing success stories and challenges. (Aligned to Share/Engage/Respond)
DIGITAL MESSAGING
HCSD will utilize its website and
social-media platforms (Facebook, Twitter) to boost its communication efforts
and overall reach. Keyword monitoring will be included.
FRAMEWORK COMPONENTS
Inform: Push information out to the community.
Engage: Call the community to action.
Share: Distribute story or narrative-based communication.
Respond: Use timely and
correct response prompts.
HCS KEY COMMUNICATIONS DATES
|
July
13, 2020
|
NYSED/NYSDOH School Reopening Guidance
is announced and made widely available. Wildcat
Reset planning process continues.
|
Inform,
Engage, Share, Respond
|
|
July
31, 2020
|
HCS Reopening Plan uploaded to NYSED
and NYSDOH for review/approval.
|
Inform,
Share, Respond
|
|
August
7, 2020
|
Governor Cuomo announces NYS School
Reopening approach.
|
Share
|
|
August
8-31, 2020
|
Rollout of HCS-coordinated school
reopening process via FAQs, Video, Media Releases, Letters, Social Media,
Website.
|
Inform,
Engage, Share, Respond
|
|
September
10, 2020
|
Tentative school reopening.
|
Inform,
Engage, Share, Respond
|
KEY
IMPLICATIONS
Personnel Impact: Terry Dougherty, Dean Russin, School Administrators.
Budget Implications: Negligible and largely BOCES-aidable.
Potential Failure Points: Parent/Community Member disinterest in information
outflow.
- Resolution: Solvable by pre-identification of questions.
Mitigation may require assistance from other administration team members.
Terrance P. Dougherty, Ph.D., Superintendent of Schools
Posted 7/16/2020